Job Title: Marketing Manager
Location: Buea
Employment Type: Full-Time
Reports to: Director of Marketing / Chief Marketing Officer (CMO)

Job Summary:

We are seeking a dynamic and results-oriented Marketing Manager to lead and implement marketing strategies that drive business growth and brand recognition. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns across multiple channels, managing a team, and collaborating with other departments to meet business objectives.

Key Responsibilities:

1. Strategy Development:
   • Develop, implement, and execute strategic marketing plans for the entire organization (or specific lines of business) in order to attract potential customers and retain existing ones.
   • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback.
2. Campaign Management:
   • Plan, create, and oversee the execution of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media), content marketing, email marketing, and traditional marketing channels.
   • Manage the day-to-day implementation of campaigns to ensure they meet deadlines and targets.
3. Team Leadership:
   • Lead and mentor the marketing team, providing guidance and support in their professional development.
   • Coordinate cross-functional teams (e.g., sales, product development, customer support) to achieve campaign goals.
4. Budget Management:
   • Develop and manage marketing budgets, ensuring all initiatives are cost-effective and deliver a strong return on investment (ROI).
   • Track and report on marketing spend and ensure adherence to budget.
5. Brand Management:
   • Oversee the brand’s positioning, ensuring consistent messaging and adherence to brand guidelines.
   • Work with creative teams to ensure all marketing materials align with the brand’s vision and objectives.
6. Analytics & Reporting:
   • Use data analytics tools to measure and report on the effectiveness of marketing campaigns.
   • Make data-driven decisions to optimize marketing efforts and improve conversion rates.
7. Market Research:
   • Conduct market research to identify customer trends, competitor activities, and opportunities for growth.
   • Translate insights into actionable marketing strategies.

Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Experience: 1+ years of experience in marketing
• Skills:
  • Strong leadership and team management abilities.
  • Excellent written and verbal communication skills.
  • Strong project management skills and attention to detail.
  • Ability to analyze data and trends to inform strategy.

Preferred Qualifications:

• Experience in digital marketing and social media management.
• Experience working with creative teams and agencies.

Working Conditions:

• Primarily office-based with occasional travel to supplier sites or industry events.
• Flexible working hours may be required depending on project timelines.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their qualifications and experience to info@thelightinvestmentgroup.com . Please include “Marketing Manager Application” in the subject line. You can ALSO apply through our website at www.thelightinvestmentgroup.com/apply-now/ directly

Application Deadline: [26/09/2024]